"Why is the US Flag on the Honor Thread logo flying backwards?" and "Fix the flag.” are just a couple of the comments that have been made in reference to the manner in which the flag is presented in the logo. The decision to use that orientation comes not from a lack of understanding of flag etiquette, but has everything to do with the owner’s admiration and respect for our nation’s protectors, the members of the US Armed Forces.
Prior to 9-11, the Army did not, as a matter of course, wear the US Flag patch as a part of the uniform unless involved in operations away from home station, such as The Sanai and The Balkans. When US troops entered the fight in Afghanistan, Soldiers were wearing a flag patch on their shoulder while in theater, but still not at home station. And, the flag wasn’t always on the right shoulder, nor were they all oriented in the same direction. In other words, there was no uniformity across the board. That all changed in February 2004.
From an article on Military.com: “… on Feb. 11, Army Chief of Staff Gen. Peter Schoomaker authorized the universal adoption of the insignia as a reminder to all soldiers that the Army is at war, according to Army spokesman Wayne Morse. ‘We're more of an expeditionary force now’, Morse said. ‘We're at war, and we will be for the foreseeable future.’” The article went on to report that “The flag Schoomaker has authorized for wear is the ‘reverse field’ patch…"
According to the DOD website, Army regulation states that "when authorized for application to the proper uniform the American flag patch is to be worn, right or left shoulder, so that “the star field faces forward, or to the flag’s own right. When worn in this manner, the flag is facing to the observer’s right, and gives the effect of the flag flying in the breeze as the wearer moves forward".
So, with the flag worn on the right shoulder, according to Army regulation, the star field is worn to the front of the Soldier’s body, or the right side of the flag. And this placement doesn’t just show that the Soldier wearing it is moving forward, but that he is “moving toward the sound of the guns”, taking the fight to the enemy.
And so, when Honor Thread was seeking a way to honor and identify with the servicemen and women who keep our great country free, the reversed field flag was the obvious choice.